Saturday, 14 October10.00 am-12.00 pm: Networking breakfast – the marketing experts Jürgen Kaube (Frankfurter Allgemeine Zeitung) and Frank Vogel (Gruner Jahr) share their experiences.
Place: Hot Spot Digital Innovation, Hall 6.2 D 53Sunday, 15 October11.00 am-1.30 pm: Influencer marketing for publishers – three marketing experts present their strategies, followed by a panel discussion on the topic of credibility.
For the first time, the Frankfurter Buchmesse (11-15 October 2017) is organising an international networking event entitled “The Bigger Splash”, which is aimed at marketing experts working in the publishing industry.
From 13 to 15 October, the varied programme will be all about new paths in marketing, best practices and networking sessions.
What makes this trade show so special is on the one hand its speed-dating character and on the other hand its extraordinary evening events.
Time to continue the day’s conversations and make a memory was granted during a seated dinner at Klassikstadt where the world’s most exclusive old-timers are exhibited.
This is what round about 200 guests haven’t been experienced yet: Cocktails, popcorn, a flurry of photographers flashlights and a red carpet at the already glamorous Kempinski Hotel Munich.
An Evening full of emotions, luxury knowledge and impressive movies turn out to be a new event concept for the luxury travel industry.
Marketing directors will be available for conversations at the stands of Wiley, TASCHEN Verlag, Indiecon and Pavilion Books.5.30-6.30 pm: Get together in the Business Club6.30-9.00 pm: ORBANISM AWARD ceremony in the Reading Tent on the Agora – prize for the most effective events and live marketing campaigns in the German publishing and media industry.There are endless possibilities for building anticipation and calling attention to oneself through clever dramatisations.With ‘The Bigger Splash’, we not only want to bring together international marketing pros, but also to reveal completely new ways to reach readers.”The programme Friday, 13 October4.00-4.30 pm: High Tea in the Business Club – speed dating with marketing experts on the topic of event marketing.The Frankfurter Buchmesse organises the participation of German publishers at around 20 international book fairs and hosts trade events throughout the year in major international markets.With its Business Club, the Frankfurter Buchmesse offers essential services and an ideal setting for the activities of publishers, entrepreneurs, pioneers, experts and visionaries.The programme is free, however a valid ticket to the book fair is required to access the exhibition grounds.